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Which advertisements do you trust?

November 3, 2015

By Prof. Greg Scharzer

When I buy something, I have to be careful because I’m often misled by the advertisement. For example, the product may look too perfect in the ad, and be very different in reality.

This is particularly true when I look at blogs about a product. These days, it’s illegal for a restaurant to pay for a positive blog review and not mention it. But the blog content might be sponsored by a company, and not a genuine opinion of the blogger.

However, there’s definitely a trend towards ads that just present the product, rather than using noise and flashy gimmicks. I like those more honest, straightforward ads. I can judge the quality of the product, compare it with others and make a clear decision about whether I need it or not.

It used to be that businesses needed to convince shoppers to purchase items by shouting at them. But that’s changing. To be a smart consumer today, online or in a store, I just want to know what the seller is offering. Then I can make my own mind up.

Students: What information do you rely on when you need to buy something? Ads, blogs, product reviews, friends?
What kind of advertising techniques turn you off? Post a link or a screenshot of an ad you dislike, and say what’s wrong with it.

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99 Comments leave one →
  1. RIP permalink
    November 3, 2015 1:55 pm

    Usually when I purchase particular product, I highly rely on the information from my family members and friends. Especially for cosmetic products, I gain various information from my sister and friends. But it dosen’t always connected an purchase. Because this is just one way for me to access certain product. Another way to access information of certain product is searching some reviews about the product. Through these two steps, I gather some information to help my decision and make a list of products to check up the real shape of them in certain place. The place depends on what the product which I plan to buy is. For example, if it is a book, I visit a library and if it is close or cosmetic products, I visit the mall to see the product directly. Also in case that I can not check the real shape of them, I am more careful to buy them, having long time to look other evaluations. And in this time, I usually rely on online reviews.
    Although there are numerous online reviews, finding sincere review is difficult. Advertising review have some features in common, which is annoying and irritated. One is excessive using positive words like ‘excellent’ or ‘best.’ Another feature is countless compliments and no criticism. It precisely imply that it is advertising!‘ A representative example of this advertising review is the blog reviews of ’Herbal Life’, a brand of losing weight product. Search some words such as ’diet’ or ‘Herbal Life’ on ‘Naver’ or ‘Google’, then you will look at many blog reviews of Hebal Life which include above features.
    I think that these unsincere ads can’t capture people’s attention. Rather the strategy to reveal small week point and cover it by strong point will be more effective because of its sincerity.

    • peanut permalink
      November 3, 2015 5:06 pm

      You are right. I think many people are using their blog to adevertise some products. We need to get information from reliable person.

    • Comet permalink
      November 4, 2015 11:47 am

      Wow, it is an outright advertisement. Even, as you guys can see, replies of the blog are advertisements. ID, such as ‘reerui981’, ‘dkskffhrm202’ and ‘헤이걸’, repeatedly left replies. It makes, I think, the blog look popular. But we know that it is a scurrilous ad.

    • Todgo permalink
      November 4, 2015 11:39 pm

      I don’t know the reasons ,but blog advertisers have similiar forms and writing style that makes people want to buy it. Thus, when I notice it as intended advertisement, I just disregard it.

    • sunn permalink
      November 5, 2015 12:21 am

      i have silmilar experience of ‘herbal life’ when i had inclination of purchase. the repeative and soddy ads make me rather dislike the item!

    • mjk permalink
      November 5, 2015 1:35 pm

      I also agree with your idea!! Nowadays advertisements are so exaggerated to make people buy products. This being so, when i purchase something, i always rely on my friends or my sister like you.

    • 5sman permalink
      November 6, 2015 12:57 am

      I also think that advertising review have some features in common. However, advertiser’s technique change and develop continually.

    • 얄루 permalink
      November 6, 2015 4:17 pm

      Your opinion is absolutely true. Many ads only say positive words again and again. There’s no any side effects or bad things. Even worse is after reading hard review and the last sentence is “This product is sponsored by the company”. Then I can not believe the product’s review.

    • jellyman permalink
      November 6, 2015 9:46 pm

      Naver is the heaven of suspicious advertisement. As you said, most of representative example for this is ‘Herbal Life’. It’s absolutely right. They annoying us by using same method all the time. I think this could backfired.

  2. asdf permalink
    November 3, 2015 8:49 pm

    I agree with your sharp criticism. As you said, advertising blogs use only positive words and usually they are not specific but abstract. Furthermore, commercial blogs always show where and how I can purchase the products in detail. For example. they give the direct links to shopping mall or specific map to the store. And sometimes they attach the discount coupons to their posted products, which make them look perfectly like the advertisement.

    • asdf permalink
      November 3, 2015 8:51 pm

      Oh, I got the wrong way. I meant to leave this reply to RIP’s article.

  3. asdf permalink
    November 3, 2015 10:34 pm

    1. What information do you rely on when you need to buy something? Ads, blogs, product reviews, friends?

    When I buy something, I always rely on the online reviews. I think the benefits of referring to online review are just incomparable to the others. Friends’ advise is mostly sincere and useful, but it is far limited to the situation when they know well about the products. When it comes to the advertisements from TV or flyers, I never trust them easily. How can I believe the producer’s own compliments to their own products?
    The best advantage of searching Internet for products is that I can get the information and experiences from the many people. Some of them might be biased, exaggerated, absurd or a disguised advertisement at the worst. However, a major consensus always is. It is the average point of the everyone’s opinion and mostly accurate. Therefore, I always search on the internet before I purchase a product.

    2. What kind of advertising techniques turn you off? Post a link or a screenshot of an ad you dislike, and say what’s wrong with it.

    I am not affected by the advertisements because after all because I would search on the internet whatever the ad says. However, I do not buy products when their advertisement is morally and politically wrong. Companies always want to make their commercial ads more notable and some times they cross the line. Here are some examples.

    1. https://www.youtube.com/watch?v=Ro14UqxhEbc
    This is probably the most notorious advertisement. The woman in the ad makes fun of the man’s conscription and says as if a man should be go to army to become mature. This immediately enraged men and also strengthen the bad prejudice toward the young women.

    2. http://news.donga.com/3/03/20151005/74010734/1
    Not a few advertisements defame women and this one is the typical one.
    What kinds of women ask his boyfriend to buy her a hand bag for a refreshment?

    3. http://tvpot.daum.net/v/v73e7kNkVwVcUbcMtssEsUf
    This case will be the WORST of all. This Hyundai motors commercial film shows a man failed to commit suicide because the car emits only water. For God’s sake, is the suicide funny or proper material for advertise a product? Fortunately, Hyundai immediately apologized and discarded this crazy Ad.

    I feel reluctant to purchase the products in these kinds of Ads unless the advertiser make apology.

    • Comet permalink
      November 4, 2015 11:22 am

      I think some advertisers do those kinds of commercials on purpose. By doing noise marketing, they want their products to be talked about and attract public attention. Even though the products can have negative images, advertisers just focus on introducing their products. I think this strategy is not very effective, but it has been continued on and on.

    • Todgo permalink
      November 4, 2015 11:42 pm

      I understand what those advertisement want to mean ,but I think they have to consider its public effect because it’s broadcasted on TV. Many people can watch it, and from the commercial, many people can be affected and feel displeasure.

  4. peanut permalink
    November 3, 2015 10:46 pm

    I don’t rely on any advertisement. I have believed almost all of advertisement is exaggerated and manipulated to sell their product. These days, some people who get money from a sales team or company even tell a lie about products to promote. We often see this situation when we surf the internet to get information about some products. Bloggers generally use their blog as means to make money. These are the reasons why I don’t believe especially bloggers. However, intimate people such as family and friend don’t lie to us. They tell me disadvantage of product frankly. So, I usually ask my friend before buying some product. You can sympathize that there is at least one friend who knows more information than any other people know. If I can not get any information about the product I would like to buy, I just choose one that most people use.

    • peanut permalink
      November 3, 2015 10:50 pm

      I am reluctant to post a link here. If you type ‘살빼는 최고의 방법’ in the naver. You can see many bloggers exggerate the effect of the product.

    • Comet permalink
      November 4, 2015 11:29 am

      I also tend to purchase goods which most people use. If most people use a certain product, that means at least the product is verified. Then, I can trust the quality of it.

    • Todgo permalink
      November 4, 2015 11:46 pm

      Diet is the one sector that many companies tell a lie. Orginally we know that most effective way to lose one’s weight is exercising, but some people buy some product to lose their weight. In this point, I want to say that customer should not depend on the product with disregarding basic knowledge

    • 5sman permalink
      November 6, 2015 12:50 am

      Yeah, obviously most bloggers who review certain product apt to have some kind of purpose. I agree to your point that we should trust only people we know.

  5. Comet permalink
    November 3, 2015 11:01 pm

    Nowadays there are too many advertisements in blogs or online shopping malls, pretending to be real testimonials. These are so artful and delusive that readers cannot help being enthralled, unless they know the reviews are advertisements. Because I also have some experiences of being deceived into purchasing some products from those kinds of reviews, I have no faith in testimonials of blogs or malls. However, when I consider purchasing some products these days, there is my own way to rely on information about the product. Ironically, I look for some negative and critical reviews. In that the main purpose of advertisements is to promote goods, reviews usually do not mention drawbacks of products. This point indicates that if a reviewer complains some shortcomings of goods, this reviewer probably offers a real review. Although these kinds of reviews can give an unfavorable and negative impression about merchandises, the reviews are at least credible. Moreover, it might keep me from wasting my money with my thinking critically.

    • Comet permalink
      November 3, 2015 11:02 pm

      http://otte.tf.co.kr/read/damn/1587293.htm
      I avoid hype which brags about very reasonable prices of products. Though, when we look into the truth, we can realize that the hype is highly exaggerated. A good example of this is ‘Korea Grand Sale.’ This event is motivated by ‘Black Friday’ of U.S., during which shopping malls can be the most crowded places with discount events. In Korea, however, the situation is somewhat different. Having expected low-cost merchandise, customers are disappointed at nominal discounts. Malls offer only about 90 won reduction and we feel betrayed. For this reason, I am usually wary of this type of hype.

      • asdf permalink
        November 4, 2015 12:54 am

        Yes, Empty vessels make the most sound! Sometimes those cheapie strategies make me angry. Do they think we are that stupid?

      • Comet permalink
        November 4, 2015 11:08 am

        I think they so to some degree. Even, some people coined a new word, ‘호갱’, meaning ‘a stupid customer.’

      • peanut permalink
        November 4, 2015 3:06 pm

        Yes, ‘Korea Grand Sale’ was a terrible event. I think it was not an event but strategy to sell product.

      • yeye permalink
        November 6, 2015 1:11 am

        I think so too. Unlike USA, Korea companies cheat consumers by providing false price.

    • Todgo permalink
      November 5, 2015 12:00 am

      I think it’s good way to consider a product by creading critical reviews on it. If someone make negative review with using one’s valuable time, it must be terrible product

    • 5sman permalink
      November 6, 2015 1:07 am

      I agree with your opinion that negative reviews are more credible in a degree. However, I heard that certain company makes nagative reviews about competitor’s products. Especially, It is happen frequently, in internet lectures market.

  6. asdfgg permalink
    November 4, 2015 1:19 am

    I don’t trust any types of advertisements and just believe my experience and eyes. I tend to disbelieve ads, blogs and product reviews. That’s because I’d always been displeased when I bought some products, usually clothes, from Internet shopping malls. I was completely deceived by splendid photos of poor clothes. Since then, I try not to search information from the Internet to avoid being seduced by ads. Although it requires a lot of time, I go to the mall and make efforts to compare things with my own standards. If the choice I made is disappointing, I remember the types of products and don’t buy those types when I have to buy same kind of things next time. Also, I think it would be rational way to get some information from family or friends who don’t need to lie to me about the products.

    http://blog.naver.com/overtroubledwarter/220516518803
    And the advertising techniques which turn me off is PPL(Product Placement) in dramas or movies. I really hate that kind of ads which suddenly come on and disturb me to be immersed in the stories.

    • Comet permalink
      November 4, 2015 11:05 am

      Yeah, the scenes of PPL do not have any coherence with main plots. Because they abruptly break upon the flow of stories, they make dramas or movies contrived.

    • sleeper permalink
      November 4, 2015 5:43 pm

      I really agree with you. There so many unnecessary scenes for PPL! It’s weird that some scenes show the function of new phone in the drama. Why we have to watch that unnecessary scene to the story of drama? If some drama uses too much PPL, although it’s story is attractive, it makes me unpleasent. I wonder is there any laws of regulation about PPL.

    • Silvia permalink
      November 6, 2015 12:20 am

      Oh! I think you are very thorough person because you only believe your own experiences and eys!:) I also agree with the saying that the people’s reviews who do not need to lie to us are quite reliable. In case of PPL, I totally empathize with you. To advertisement certain product, unnecessary scenes are filmed and those interrupt me to concentrate on a situation going on. They are really annoying!

    • yeye permalink
      November 6, 2015 1:18 am

      Yes. I think so too. When I was young and I did not know about PPL, I could not understand why the product is emphasized in drama. It always disturbs my immersion, so I hate this. I am very annoying that in order to advertise certain product, I have to see unnatural situation of scenes!

    • Todgo permalink
      November 6, 2015 9:58 pm

      I think PPL makes people hard to concentrate on the drama or tv show as it is.

  7. lazyenough permalink
    November 4, 2015 10:05 am

    http://www.ezyeconomy.com/news/articleView.html?idxno=30396

    This link shows the exaggeration of advertisement. In the link there is a photo explaining about reducing fat which stimulates women. They just put a phrase ‘reducing fat by JUST sleeping’. It is so ridiculous. Do you think you can lose weight by jsut sleeping? They are too exaggerated ! I do not believe of these though i am interested in losing weight. They are obviously not true. However, the consumers who do not have their own discernment are the problem. I understand we are in capitalistic society but error of information could not be accepted. So government should whatever do sth for consumers !

    • Comet permalink
      November 4, 2015 10:48 am

      I really agree to your point that the consumers do not have their own discernment. People need to think with wariness, when they consider purchasing some products.

    • Todgo permalink
      November 6, 2015 9:59 pm

      yeah… I hate the advertisement like…” do only these things then you can get what you want” and i don’t understand why people are deceived by those tricks

  8. proftodd permalink*
    November 4, 2015 10:26 am

    The advertising industry in the U.S. was born out of lessons learned by U.S. government propaganda officials in WW1. (The word propaganda developed a negative connotation, particularly after WW2, and later became known as ‘public relations’.) According to Noam Chomsky, a key lesson learned by propaganda officials was that the ‘intelligent minority’ had to rule the unintelligent masses, who needed to be distracted from public decision making by superficial things like the superficial consumption of goods – TVs, cars, clothes, etc. The advertising industry has grown tremendously since then because people are easily manipulated into making irrational, uniformed choices. (Note: those of you who studied classical economics should have learned that markets are based on rational consumers making informed choices with perfect information. Advertising kind of punches a huge whole in that assumption.) Anyways, while many people may feel they are not easily influenced by advertising, I expect few people appreciate the extent to which they are intentionally distracted from important political issues by the constant deluge of commercial ads. (Kind of like distracting a baby with a set of shiny car keys.)

    Here is an example of a political advertisement that worked well at convincing American citizens that the product (Obama) would induce significant change. In fact, Obama’s campaign won several marketing awards.

    In terms of regulating Wall Street, reducing military adventurism, and free trade agreements, many progressive-minded citizens are probably feeling ‘buyers remorse’ these days.

    • Comet permalink
      November 6, 2015 8:09 am

      I thought I had kept rational consumption, but I did not realize that watching ads itself can distract me from something politically important. In Korea, there is a word, ‘물타기(water down)’, meaning that superficial things cloud some important issues. I think that as you did to me, the masses should be enlightened lest they be easily distracted.

    • Todgo permalink
      November 6, 2015 10:07 pm

      I didn’t know the advertisement industry get started from that way. it’s quite interesting ,and I agree on your opinion about advertisement.

  9. November 4, 2015 3:20 pm

    The most common things I buy are clothes, cosmetics, and shoes. Whenever I choose what product to buy, I usually rely on my sister, who’s really good at collecting trendy products’ information from the internet.
    I just pay 50% of the price to my sister, so that I could share the product she bought.

    Usually, as soon as typical ads of insurance come on, I just change the channel. I’m sure you guys all know how the the typical insurance ads works. They just show us long sentences about what advantages we could get if we insure it and one or two celebrities just read those sentences in fast speed. And in the middle of the ad, some people come out and show us an act on specific circumstances but actually, I think their acting is not good at all. I posted two ads and the former one is the ad I mentioned above, and the latter one is also an insurance ad but probably It will grab wider viewer’s attention.

    • November 4, 2015 3:24 pm

    • Comet permalink
      November 6, 2015 8:22 am

      Right, I also turn off those kinds of ads. I thinks the advertisers of those ads mainly target the elderly, who are more interested in insurance. So, the ads have a long running time and explain a lot of stuff at one time. However, this method, as you mentioned, does not attract a wide range of viewers.

      • RIP permalink
        November 6, 2015 9:15 pm

        I also rely highly on my sister to buy some products, especially for cosmetic products!!!!

      • Todgo permalink
        November 6, 2015 10:10 pm

        Yes! exactly. Since the producers of the ad target the old, the advertisement makes young people boring whenever they watch it.

  10. sleeper permalink
    November 4, 2015 5:31 pm

    When I have to buy something, I make as careful choice as I can. For example, when I watch some clothes what I looking for and I prefer, I don’t buy at that moment. I search all the review of that clothes(especially, the review with picture is really needed. If it does not exist, I wait when someone uploads the review with picture of that clothes.). And then, I watch it again for few days, and think if it fits to me, will I wear it a lot, does it look similar when it comes home.. And after all these process, if I really like that clothes, I’ll buy it.
    So for me, people’s review of the product is the most important information to buy something. I do not trust ads much. In most cases, it exaggerates the products’ functions and desings.

    http://serviceapi.nmv.naver.com/flash/convertIframeTag.nhn?vid=BA3B2B80BC226FD66A16C79865CA43A2A3FA&outKey=V126dad8708a2f32a3b5867a01c7b2a6d2df8be083154e812a4f167a01c7b2a6d2df8&width=720&height=438

    This is the ads that I really don’t like. Well, someone can laugh when they watch this(maybe the advertiser). But for me, it’s weird. In this ads, children want to have a parant becuase having a parant gives them profit(More family, more points of SK – it’s what the ads says)! It doesn’t make me think that ‘Oh, I have to have a parant! It gives me more points!’. I’m just unpleasant. This is really weird, I think.

  11. Gloria permalink
    November 4, 2015 9:22 pm

    Whenever I want to get an information about what I need to buy, I always utilize all means – Ads, blogs, product reviews and friends. First, I refer to ads and blogs. Although ads and blogs often reflect the products’ commercial intention, I can acquire a sketchy knowledge about the products. And then I visit the homepage which sells the product so that I can check other’s product reviews. Through this, I can judge whether ads and blogs offer true information about products and know the specific details of products by pictures that purchasers upload. Lastly, I ask my families and friends if they know any information about the products. Because families and friends do not exaggerate or tell a lie about the products, their advice helps me to decide whether I really buy the products or not. I usually utilize this methods especially when I buy cosmetics and clothes. Anyway, since the thought of the products differs from individual to individual, it is better to reflect a wide selection of opinions on a buying decision in order not to regret our choices.

    This advertisement is about a loan. I am really reluctant to watch this advertisement because it aimed at women. The ad emphasizes ‘As a woman, I can take out a loan’, and encourages women to take out loans secretly, especially unknown to families. I think this ad incites women to get private loans which can become serious debts. For example, One of my family members was seduced by this ads so she suffer from the debts till now. In the ad, loans look like the most convenient and easy way to get some money, but this is not true. People should not take loans lightly.

    • November 4, 2015 10:37 pm

      haha Last one is the same idea with me. it’s really reluctant to watch it.
      Think it’s sort of trick to attrack many customer in short time.

  12. November 4, 2015 10:32 pm

    Hi. I don’t actually believe advertisement. As many people mentioned above, plenty of advertisment exaggerate their products themselvs. That’s the reason i don’t believe Ads. Aside by ad, i rather believe my friend who have bought good from same brand. That’s the best idea for me to buy something. Otherwise, i like to browsing at the store. That help me to buy something reasonably. It is because i can ask clerk tons of thing i aware or i consider. They are always willing to help me. For example, when i went to NIKE store in Kangnam, i asked One of clerk what is the strength of one particular product that i pointed. He goes, this is one of best seller this monent because of light in weight compare with other goods and other brand. i thought he was lied to me ,but it was true. i found it was ture after i have been couple of store around. So, i rather believe my eyes while i browsing which means comparing some stuffs by myself or belive clerk willing to help me out at store.


    This is worst ad for me. i don’t really like this kind of advertisement because the ad says Only femalse can lend 3,000,000 KRW amount of money in a day. Nothing wrong with they are only offering loan service for women but wrong with the way they express. At the middle of ad, it says it’s hard to open credit card for women staying in house as a job. So, they need money from some other ways. My point is this ad sparks numerous loan that might cause many poor credit borrowers. they borrow money only women who only rely on their husband finacially. That may lead bunch of bad effect on not only family but also society.
    Humbly speaking, it is surely tempting for many girls but i highly recommand them to stop being tempted.

  13. Todgo permalink
    November 4, 2015 11:34 pm

    I rely on what people say about the product on internet site or what people around me say than what advertisement shows. I have seen that many companies sometimes make false advertisement or exaggerated advertisement to survive in the market, since the companies are in the situation of hard competion in the market. From the time I notice that, I usually be skeptical about the advertisement they make. Rather than that, I figure out the product from the people who buys the product. I think it’s more believable and better way to understand the product as it is.
    And I hate advertisement skills that make people think in specific way. For example, hospital for plastic surgery advertise that most important factor to live well is beauty. I mean they encourage people to accept lookism without doubt by advertising beauty is all to people. I understand from that way, they will earn more ,but in terms of society, it’s harmful to us.

    this is the one example that I really hate much.

    • Silvia permalink
      November 6, 2015 12:08 am

      I also think in the same way. Almost advertisements of plastic surgery unconsciously reinforce lookism. Although, to some people, beauty could be all to them, but majority have different priority in their lives such as keeping good relationships with friends, loving family, studying hard and keeping health. I am, also, the case of the latter!

    • gounn permalink
      November 6, 2015 4:08 pm

      This ad encourges a mistaken idea about beauty. This make an bad effect to society. I think ad about plastic surgery should be banned because it only inculates vanity and aggrravates lookism in Korean society.

    • stanley permalink
      November 7, 2015 12:08 am

      I also agree with your idea. I think a medium of advertisement and images have numerous influence that makes people follow a specified route unconsciously, made of fabricated images.

  14. jellyman permalink
    November 4, 2015 11:42 pm

    1. When I need to buy something, I usually get an information by searching blogs. However this not means that I completely believe those blogs. I compare variety reviews on blogs before I decide to buy that product or not. Just checking only one blog can lead me to wrong decision. Thus I always compare least five blogs before making a decision. Also I rely on my friend’s review. This method is quite reliable because my friend’s recommendations are based on their experience of using those products. Sometimes they even provide an experience of using that products before purchase. Of course I have to doubt about given information even though that was gained by my best friend. In my opinion, carefully thinking about given information can only lead us to a wise decision.
    2. The types of advertisement that I hate is which can’t understand its purpose. The web toon site – which is named ‘peanutoon’ – was the example of that. I can’t link that video clip because it already has been deleted. In that ad, one women is licking peanut butter on her finger. Then she take out and peanut from her breast. Of course that ad is using sexual metaphor. The title of that advertisement is ‘small but useful’. At the first time when I was that, I can’t understand its intent. I thought it was promoting erotic broadcasting. But it was and web toon ad. After I know that fact, I felt disgusted. Similar to my case, unfocused advertisement can make people be confused.

    • Silvia permalink
      November 5, 2015 11:59 pm

      Your way to select products is similar with me:) I prefer reviews from my friends becuase they are based on real experience. Also, I think you are wise to say that you usually compare at least 5 blogs before purchasing. I think some bloggers can be supported by certain companies and intentionally upload posts that contents are most lie.

      • mike619 permalink
        November 6, 2015 12:01 am

        I think the diet related blogs and advertisements are mostly fake. Regular exercise and eat correctly will be a solution I think.

  15. mjk permalink
    November 5, 2015 2:23 pm

    I never rely on advertisement. Nowadays, there are so many exaggerated advertisements that is not fact. For this reason, when I need to buy something, I go to the market to see or experience the product directly. If I need to buy something by online, I rely on friends or frank postscripts not by ads. Especially I never trust advertisement about cosmetics, diet and plastic surgery. As people who don’t believe ads become more, many advertisements change target to minors. One of the examples is cosmetics for old man. They make advertisement more realistic and entice people who is old to but products more. And another example is ‘hempseed oil cream.’ Originally, it includes hempseed oil but nowadays a lot of fake products are revealed. And as advertisement condition follow the stream of society, there are so many exaggerated plastic surgery ads like ‘everyone who wants to be more beautiful can be the most beautiful woman like 김태희 전지현. I think from now on maybe forever, there is no consumers who believe and rely on ads when they need to buy something.
    1. plastic surgery http://blog.daum.net/mojjustice/8706716

    2. http://news.jtbc.joins.com/article/article.aspx?news_id=NB11028414

  16. mjk permalink
    November 5, 2015 2:26 pm

    I never rely on advertisement. Nowadays, there are so many exaggerated advertisements that is not fact. For this reason, when I need to buy something, I go to the market to see or experience the product directly. If I need to buy something by online, I rely on friends or frank postscripts not by ads. Especially I never trust advertisement about cosmetics, diet and plastic surgery. As people who don’t believe ads become more, many advertisements change target to minors. One of the examples is cosmetics for old man. They make advertisement more realistic and entice people who is old to but products more. And another example is ‘hempseed oil cream.’ Originally, it includes hempseed oil but nowadays a lot of fake products are revealed. And as advertisement condition follow the stream of society, there are so many exaggerated plastic surgery ads like ‘everyone who wants to be more beautiful can be the most beautiful woman like 김태희 전지현. I think from now on maybe forever, there is no consumers who believe and rely on ads when they need to buy something.
    1. plastic surgery http://blog.daum.net/mojjustice/8706716

    2. change targeting http://news.jtbc.joins.com/article/article.aspx?news_id=NB11028414

  17. sunn permalink
    November 5, 2015 4:46 pm

    Living in a world full of information ,it is not easy to classify which information is reliable or not. likewise sometimes i was so confusing when i need to buy something. if possible, i visit a market to compare the product i want to buy. but, cause some situation is not allowed to visit- online education, abroad product..- or sometimes i need to get some tip to buy, i often search least 5 blogs and tend to find mobile magagine for getting real reivew. of course, more and more finding internet information, i become having a eye to catch advertising post and knowledge. for example, when i utilize site “NAVER 지식in” supposing i need to get infomation about online education review , some people just say ” It is best product ever”, “my grade is up greatly!” or just precise the product , frequently using honey words like ‘good’, ‘exellent’, not enough reason. and most of all, by Clicking the advertising writer ID, and i can see the ID writer only posts about certain advertiment letter. time goes by i get a own skill to clssify credible information, but still i can’t always satisfy the product in spite of being careful before purchasing.

    http://www.adic.co.kr/gate/video/show.hjsp?id=W1360589&type=T

    i think this advertisement was too exaggerate because the woman use a hologram program to choose a dress. and she just touches her necklase to keep in touch with her husband. i think the technology skill is not yet developed.
    also this promotion can give some impression that this apartment only is utilized by rich people. Or by living in the apartment, you can boast your proud and richness to others. i think this advertisement can encourage moammonism in age of capitallism.

    • sunn permalink
      November 5, 2015 4:47 pm

      http://www.adic.co.kr/gate/video/show.hjsp?id=W1360589&type=T
      another additional advertisement!

    • Silvia permalink
      November 5, 2015 11:54 pm

      Oh, I really agree with your idea. In case of second ad you linked, it is very exaggerated. Even though that ad was made several years ago, that kind of high-development(hologram program) is not still achieved. It can give consumers wrong expectation. I hate the ad too.

    • gounn permalink
      November 6, 2015 11:40 pm

      This ad is so artifical so it gives awkward feeling to me. After viewing, I don’t feel like living in this apartment absolutely.

  18. Silvia permalink
    November 5, 2015 11:45 pm

    Whenever I shop, I usually depend on customers’ reviews because those are based on real experience. For example, in case of cosmetic products, there is a very useful app, which I utilize for effective purchase, named “MEME BOX”. There are many cosmetic products in reasonable prices and reviews written by people who really buy and use them. The app is so beneficial that I can reduce the risk of failure.
    In case of clothes, I often purchase them through online. Also I carefully refer reviews for buying because I cannot physically see and touch a cloth I have my eyes on. Through reviews, I can notice what size would be fit me, what color is popular, what real textile would be and so on. On the one hand, I consider friends’ recommedation. Sometimes, they tell me shopping malls where they would love to purchase. Someone’s reviews including friends guarantee the quality of the products best.
    On the other hand, I dislike advertisements that have no logic, so make people frowned. As an example, an advertisement of a cosmetic product made me embarrassed because the message of the ad was very reluctant. Its target consumer was women. The plot is that, if you use the product, you can be a beautiful and can make boyfriend, finally get high name-value bag that you have wanted to buy. Do you think that it has resonable message and it can pursuade women to buy the product? No way! The ad makes both women and men angry because it reinforce appearance-oriented views. I really hate this ad and, even, it hurts the image of the company.

    • gounn permalink
      November 6, 2015 11:33 pm

      This ad is totally unreasonable. I think it causes confilcts between men and women.

  19. mike619 permalink
    November 6, 2015 12:00 am

    I think the loan advertisement for women is really a bad advertisement. The advertisement I tagged is very emtional. So many women who doesn’t know about bank loan system may easily borrow money. Usually that women doesn’t have ability to pay back. That is a huge problem. Many crimes of unpayed loan women will be ouccured. I really hate to watch about loan advertisement.

    • yeye permalink
      November 6, 2015 1:06 am

      I agree your opinion. This advertisement appeals friendly impression to people. But it is very dangerous action. So I really hate loan advertisement.

    • pugn permalink
      November 6, 2015 3:28 pm

      Right, I agree with you. It’s emotional and makes people feel easy, but it’s dangerous to people. Most of loan advertisements packs themselves as a friendly helper, so I don’t like them.

      • pugn permalink
        November 6, 2015 3:29 pm

        packs->pack

    • gounn permalink
      November 6, 2015 3:55 pm

      Women, especially housewife, may not know about finance and loan system. This ad emphasizes that the loan is easy and convinent. It is very dangerous and innocent people are prone to be decevied by this ad.

    • jellyman permalink
      November 6, 2015 10:43 pm

      This ad’s most bad point is emphasizing that borrowing money secretly.(Be sure to men don’t know.) In common, women’s average economic power is worse than men. If the debt is increased, maybe she can’t solve financial problem by herself. However she can’t tell his husband because she didn’t told him about lending money! That’s really evil plan 😦

  20. 5sman permalink
    November 6, 2015 12:42 am

    These days, It’s is important for consumers to judge carefully advertisements. It is because reliability of advertisements is lower and lower as time goes by. Especially in internet, since consumers have difficulty checking quality of product, they tend to buy on impulse. So companies just concentrate on advertisement which stimulates people. Also, advertiser’s tricks have been becoming sly gradually. Their skillful technics make people be manipulated. Even the people who are fooled couldn’t know how they are controlled by advertisers. We can find some kind of advertiser’s tricks easily in internet news. News web sites dispose ads to space in which people are likely to see and click. And these advertisements have sensational titles. As these tricks, people have noticed and paid attention useless advertisements unconsciously. Therefore consumers need to be more careful when they face the ads.

    • Comet permalink
      November 6, 2015 8:36 am

      I really hate these kinds of ads. Especially, when I surf websites with a smartphone, the tiny ads are located in places which I touch. It really annoy me. I think it is the worst nuisance in a smartphone life.

    • gounn permalink
      November 6, 2015 11:53 pm

      Wow, it’s very cumbersome website I’ve ever been. This wepsite is absolutely frightful. It has various advertisements that make annoying .

  21. yeye permalink
    November 6, 2015 1:01 am

    1. What information do you rely on when you need to buy something? Ads, blogs, product reviews, friends?
    – Because I am a woman, I purchase cosmetic products many times. So when I need to buy them, I usually rely on blogs. Blog users upload picture and their review of cosmetic, I can get information and decide buying. Although friends and family’s reviews can be trust, their reviews are limitative. On the contrary, blog have diverse information which show as we just type product’s name on internet. I can get information easily. But recently many reviews are manipulated by company or people, I usually be careful of manipulating review of blog.

    2. What kind of advertising techniques turn you off? Post a link or a screenshot of an ad you dislike, and say what’s wrong with it.
    http://cafe.naver.com/guardhouse/6630
    – I do not like advertisement that is cheating of something to eat. These advertisements exaggerate foods qualities. In real, the foods are not served like this advertisement’s picture. It is behavior that is ridiculing consumers. Not only Food company but also other company should provide right information and truth.

    • stanley permalink
      November 6, 2015 10:12 pm

      I really agree with your opinion, I was usually decevied those kinds of advertisements. My precious money was gone…

    • gounn permalink
      November 6, 2015 11:27 pm

      It’s intersiting. Most people may know the fact between real food and food in advertisment. Although we know this fact, we are deceived agian and again……..

  22. pugn permalink
    November 6, 2015 3:21 pm

    1. What information do you rely on when you need to buy something? Ads, blogs, product reviews, friends?

    I usually rely on information of my friends when I need to buy something. If they already have products that I’d like to buy, I can get frank reviews from them. Although they don’t have products that I’d like to buy, they might have heard some information from their friends who have those products and give useful advices to me. Sometimes I read blogs and product reviews that don’t seem to be sponsored by the company. There are some helpful reviews that offer the advantages and disadvantages of the products.

    2. What kind of advertising techniques turn you off? Post a link or a screenshot of an ad you dislike, and say what’s wrong with it.

    I think this advertisement isn’t appropriate for the main consumers who are teenagers. It incites lookism and exaggerates school uniforms. It exaggerates that anyone who wears this uniforms looks thin and pretty.

    http://sports.khan.co.kr/news/sk_index.html?cat=view&art_id=201510221759323&sec_id=564001&pt=nv

  23. gounn permalink
    November 6, 2015 3:21 pm

    What information do you rely on when you need to buy something? Ads, blogs, product reviews, friends?
    – In my case, I do not usually rely on an advertisement because I think most advertisements do not have specific information about merchandise. It provides customers with good image of merchandise therefore I investigate information of merchandise that I want to buy on the Internet or blog. After getting enough information on the Internet or blog, I ask my friends or family who know well about merchandise I intend to buy. “How about this merchandise?” Finally, I decide if I buy or don’t buy

    What kind of advertising techniques turn you off? Post a link or a screenshot of an ad you dislike, and say what’s wrong with it.
    -I don’t like the advertising techniques using famous songs which change lyrics of original songs because they spoils the genuine and gives me the weird feeling. In addition, the context in an advertisement is also very significant part of that. For example, this advertisement is the worst one of them. this ad spoiled the original song ‘Dirty Cash’ sung by BigBang throughly. In the ad, the singer is severe tone-deaf person. This song makes listeners distressing and suffering. Besides, the message represented the lyrics to viewers in the ad is the worst because it belittles Korean men. This ad makes a joke of Korean men who do not serve in the army yet. Most Korean men may be outraged by this ad. I think ad causing discrimination of gender or race should not be produced.

    • pugn permalink
      November 6, 2015 3:39 pm

      I agree with you. I think this advertisement makes fun of the Korean men who do not serve the army yet. It is one of the worst advertisements I’ve ever seen.

    • stanley permalink
      November 6, 2015 10:07 pm

      I totally agree with you… Ha…

  24. helen permalink
    November 6, 2015 4:25 pm

    1.What information do you rely on when you need to buy something? Ads, blogs, product reviews, friends?

    when I buy something, I usually get information from my acquitances. because the information from internet, like blog or review comments are likely to false. these days, many bloggers of reviewers get the money or product from company and they advertise to us in positive ways. so I belive my friends or any others comments more than them who are in cyber space.

    2.What kind of advertising techniques turn you off? Post a link or a screenshot of an ad you dislike, and say what’s wrong with it.

    I hate advertisement that are post at websites in side. that tiny things take away my attention from what I orginally have to do. so I always lost my way and waste time.

    • mathjeongsuk permalink
      November 6, 2015 11:37 pm

      It’s true that the actual users reviews are very important. But don’t believe it too much…. People don’t know everything before use it..

  25. peach permalink
    November 6, 2015 5:04 pm

    1. What information do you rely on when you need to buy something? Ads, blogs, product reviews, friends?

    Usually when I decide to buy something, before I buy I searching the internet especially blog posts. But be warned, these day many blogs are supported by company whose product is reviewed by that blogger. So blogger is likely to review the product only good points. So I compared so many blog reviews during a day or two. After agonizing for a few days, I finally purchased.

    2. What kind of advertising techniques turn you off? Post a link or a screenshot of an ad you dislike, and say what’s wrong with it.

    I think the advertisements which air between the programs are really unpleasant type of advertisement. I’m really interrupted by that commercials while watching program. To keep seeing the program most people have no choice but to see that type of advertisement. Of course this type of advertisement is efficient for advertising companies, but for me it’s really annoying thing.

  26. 얄루 permalink
    November 6, 2015 5:56 pm

    When I buy something expecailly cosmentics, I rely on my friends’ opinions and reviews, but I believe my friends’ opinions more because I know they are telling me true and bad things about the products that rarely mentioned on the internet review. After gathering information from my acquaintances, I search lots of reviews on the internet. I use naver, daum and the onther sites to find a real review, however, it is really hard to find the review that not sponsored by the company. So, recently, I try to fine some video review on the youtube since I believe it is more realistic and more similar to real products.
    Advertisement that I dislike is the company, Wlab or Aprilskin that selling cosmetics on the facebook using facebook stars. The reason why I hate them is that the company upload too many advertisements so I have no choice but to see them. Another reason is that they use video review advertisements(it’s good) but the problem is the video used special filter that has skin care effect. So I can not confirm the ‘before and after’ using the product.

  27. November 6, 2015 11:33 pm

    When I buy something, even if it’s a trial stuff, contemplate for a long time. I just refer the products review and the opinions of the users. The advertisement is the means of selling the products. There can be useful information about the product. However, they don’t advertise the drawbacks. Only the users or customers could figure out the merits and demerits. Personally, I don’t believe the ads because Korea company’s ads are more focus on the gimmicks. For example, the Samsung’s ads is full of gimmicks. When they promote the brand-new smart phone, I can barely see the product. In the ads, they focus more on the models. They give up to show the smart phones at all. I can’t know the added technology of it. In contrast, Apple’s advertisement aimed at new technology. They show how to use added functions what Samsung didn’t. To add, the USP using in the ad is also innovative ‘One thing is changed, but everything.’ I’m not really into I-phone, but that phrase attractive enough me to buy it.

  28. mathjeongsuk permalink
    November 6, 2015 11:36 pm


    I want other opinion of this comparison.

  29. stanley permalink
    November 6, 2015 11:58 pm

    1. What information do you rely on when you need to buy something? Ads, blogs, product reviews, friends?
    These days, there are a lot of exaggerated and false advertising in a medium of advertisement. Therefore, I do not rely on and believe anything except for my own information. Since I had been completely deceived by an eye-catching advertisement when I was a middle school student, I always have investigated some information of a product at first-hand. If I see what I need in Ads, blogs, product reviews, and friends or in other ways, first I check and research its features, pros and cons from those sources that mentioned above. And then, I go by myself where I can buy it and try to touch or wear it and compare it with what I check before, even though it takes a long time. Lastly, I use and apply it carefully to my everyday life for a week, and if it is not suitable for me, I take bake and refund as soon as possible. But, if it is appropriate for me, I believe its credibility of brand and shop and buy there consistently.

    2. What kind of advertising techniques turn you off? Post a link or a screenshot of an ad you dislike, and say what’s wrong with it.
    As I mentioned above, I really don’t like such an exaggerated and false advertising that makes people be seduced to buy some products. But, it is too peculiar and interesting to see absolutely, and makes people remain positive and fresh images in their memory. You can see a lot of exaggerated and false adverting images and advertisements in these sites.

    http://mdk52.blog.me/178986450
    http://blog.naver.com/ad_metaphor/220052627118

  30. stanley permalink
    November 6, 2015 11:59 pm

    1. What information do you rely on when you need to buy something? Ads, blogs, product reviews, friends?
    These days, there are a lot of exaggerated and false advertising in a medium of advertisement. Therefore, I do not rely on and believe anything except for my own information. Since I had been completely deceived by an eye-catching advertisement when I was a middle school student, I always have investigated some information of a product at first-hand. If I see what I need in Ads, blogs, product reviews, and friends or in other ways, first I check and research its features, pros and cons from those sources that mentioned above. And then, I go by myself where I can buy it and try to touch or wear it and compare it with what I check before, even though it takes a long time. Lastly, I use and apply it carefully to my everyday life for a week, and if it is not suitable for me, I take bake and refund as soon as possible. But, if it is appropriate for me, I believe its credibility of brand and shop and buy there consistently.

    2. What kind of advertising techniques turn you off? Post a link or a screenshot of an ad you dislike, and say what’s wrong with it.
    As I mentioned above, I really don’t like such an exaggerated and false advertising that makes people be seduced to buy some products. But, it is too peculiar and interesting to see absolutely, and makes people remain positive and fresh images in their memory. You can see a lot of exaggerated and false adverting images and advertisements in these sites.

  31. Sally permalink
    November 7, 2015 12:28 am

    1. What information do you rely on when you need to buy something? Ads, blogs, product reviews, friends?

    Many people have to buy something in the market for proper living life. That market has a variety kinds of items so that people have to consider what to buy seriously. And I also had to choose what to buy when I entered university because I began to live at dormitory, the place where my parents are absent. And there are 2 specific things I care when I purchase something.
    First thing is the advertisement If they like the things like considerable price. And if that product is good, I use continuously and if that product is not good I use to return to previous goods or find a new product. Second thing is taking other peoples’ advises. From friends I can get advices because they have similar lists about what to buy for the life. And another sauces might be come from family, mother especially for me. Mother has more experiences than me for living a life. So listening her words can be a big help of buying items.

    2. What kind of advertising techniques turn you off? Post a link or a screenshot of an ad you dislike, and say what’s wrong with it.

    I don’t have any bad minds about any advertisements because I have 0% of interest in looking ads. But if someone asks me to describe the one advertisement of bad story, I would say the advertisements played right before the videos of Youtube.
    I love to watch video clips on Youtube and I turn on videos if I have time like when I prepare to go, or take rest. And there is 15 second of short advertisements that I couldn’t avoid. So I think that the my best enemy and worst advertisements is right everything before 15 seconds of the video.

  32. Phil permalink
    November 7, 2015 2:19 am

    1. What information do you rely on when you need to buy something? Ads, blogs, product reviews, friends?

    Before I purchase the any item, I always check the comments written by consumers on the internet such as naver and daum. The reason that I use them is only when there is no benefits that can get by writing comments, I think, the consumers can be frank in writing comments. That’s why I never trust blog and ads that are made for commercial gains. First, I enter the name that I am going to buy or to visit into a web site engine. And then click the address of the shop or the purchase postscript. Finally, I find the most half-hearted comment and I trust it because the more enthusiastic the writer is, the more commercial he or she is.

    2. What kind of advertising techniques turn you off? Post a link or a screenshot of an ad you dislike, and say what’s wrong with it.

    http://www.adic.co.kr/gate/video/show.hjsp?id=W292689&type=T

    It is an advertisement about corn silk tea. The actor Hyun Bin says if you drink this tea, you can make your face sharp and v-line. I really want to ask the develops of the product “Is it possible?” If it is real, I would like drink the tea everyday. But when I found the comments, there is no person who says “thanks the tea! I get sharper face! Although the corn silk contains some ingredients that are good for our face, I am sure it is too small quantity to affect our face. I think it is an excess advertisement.

  33. Phil permalink
    November 7, 2015 2:53 am

    I read the whole article. And I think this article cause cancer by giving me tremendous stress. I have read an article about stress. It explains difference of weigh between women in Belgium and women in Korea with chocolate. Although they eat the same amount of chocolate, the result is different. The women in Korea get fatter than the women in Belgium. The article explains the reason is difference in the levels of stress. The women in Belgium eat chocolate without any care. Unlike these people, Korean women eat chocolate with tremendous stress. I believe although the product has a bad effect on us, it is more important how we accept it.

  34. Hani permalink
    November 8, 2015 2:09 am

    1. What information do you rely on when you need to buy something? Ads, blogs, product reviews, friends?

    There are many reasons that I can’t trust the advertisement absolutely. The most important reason is an exaggerated advertisement. Most of companies use advertisement to promote their products. But advertisement has some critical weak points, such as untruth, indirect and excessively emotional, Of course, I acknowledge that advertisements have lots of positive effects from the point of view of companies. However, If consumer totally trust the advertisement, there is high probability of disappointment about products. For these reasons, I would not trust ad. Instead of trusting ad, I refer to the blogs, or product reviews by experts. Bloggers and experts provide some reliable information for consumers, because they used the products preferentially. So, they can evaluate the products truly and explain usefulness about the goods.
    .
    2. What kind of advertising techniques turn you off? Post a link or a screenshot of an ad you dislike, and say what’s wrong with it.


    I really hate this kind of advertisement because it offers untruth or exaggerated effects for consumers. I know that those products have some positive effects to wash our clothes, and to clean the house. But this ad shows us ‘everything is possible’. Actually, It is impossible to clean heavy pollutions and old stains. Although company offers exaggerated information to us, consumers believe the advertisements and even buy it. Maybe, all consumers expect outstanding effects like the ad, but they cannot experience that kind of effects.

  35. VibeFriday permalink
    December 2, 2015 7:52 pm

    ads that place things which have nothing in common with the product make me think twice for example in the states when they show a Carl’s Junior burger commercial they place beautiful women dripping sauce on to their bodies while consuming the burger. Like seriously? Hot women eating a huge junky burger does not make me want to eat it when I want to see beautiful models I just want see them and when I want to watch a burger commercial I just want to see the burger ITSELF.

  36. Richard permalink
    December 5, 2015 11:57 pm

    When I was in high school, I desire a good smart phone and my parents promised me when I get into university, they would buy me one. When I graduate, I went to the phone market and there were so many kinds of phones let me couldn’t make a decision. In fact, because I think all the phone were in same function and same introduction, even they were different in shape, but every seller told the same things like camera, touch technology, screen… and so on. I got out finally. After got back to home, mother asked me why I did not buy the phone, I answered that I couldn’t make my choice. After eating dinner, I turned the TV on, suddenly, a beautiful view stand in front of my eyes, In a beautiful city, beautiful weather, a beautiful wear earphone and taking a walk with beautiful music. The AD just had one words, it was said enjoy the time, Oppo Music Phone. And I had decided what to buy without any hesitation.

    That was one of my most impressed AD:0

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